1. Customer AvatarS
The very first thing we want to do is define the different market segments that would be interested in your product or service. We are unlimited in how detailed we can get but it’s helpful to start with a face and a name to define the general personality. Let’s suppose you’re selling a new electric skateboard. It can go 50 miles on a single charge and it has glow in the dark wheels that light up with different colors using an app on your phone. Let’s brainstorm a few personality types who would want this:
Hip Hank – A mid 20’s hipster looking for a new toy Big City Nick -Young adult living in a big city Cool Boy Eric – fun-loving teen who isn’t old enough to drive Sad Frank – Man having a mid-life crisis but can’t afford a motorcycle.